// ting things · insights
random in kalamanchdom.
Half journal · half manifesto · read at your own risk
// featured read
✱
the loud one this week
Manifesto22 Jul 2026·6 min
why boring is the most expensive brief in the room
Safe work looks like insurance. It isn't. It's the slowest, most expensive path to being forgotten — and the numbers back it up.
— Rhea Iyerread the thing →
Strategy18 Jul 2026
the brief is not the problem. the client's fear is.
— Kabir Menon5 min read →
Design11 Jul 2026
type is 80% of your identity. stop treating it like decoration.
— Aditya Kaul8 min read →
Culture02 Jul 2026
the death of the 40-person status call
— Meher Shah4 min read →
Film24 Jun 2026
why the 30-second ad refuses to die
— Vikram Rao7 min read →
Writing12 Jun 2026
kill your adjectives. hire a verb.
— Zoya Ahmed3 min read →
Digital01 Jun 2026
attribution is a lie we agreed to tell
— Rhea Iyer6 min read →
Brand20 May 2026
your positioning statement doesn't need to rhyme
— Kabir Menon5 min read →
Studio Life08 May 2026
eleven years in: notes from a very independent studio
— The Herd4 min read →
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